TOCREA The Tourism and Creative Industries Academic Association: First Edition (Porto, July)

The Faculty of Arts and Humanities of University Porto was the host of the first edition of the International Conference of Tourism and Creative Industry (TOCREA), which occurred on the 7th and 8th of July 2017, organized within the scope of the ITRACOTUR (Initiative of Knowledge Transfer and Communication in Tourism) project. The conference was organised by CEPESE (Research Centre for the Study of Population, Economics and Society) and with the collaboration of University of Porto, IMMAA (International Media Management Academic Association), CIC.Digital (Centre for Research in Communication, Information and Digital Culture), APIMPRESA (Portuguese Press Association), EATSA (Euro-Asia Tourism Studies Association), APTUR (Portuguese Tourismology Association), COOPMAR (Transoceanic Cooperation), Banco Popular and CYTED (Ibero-American Program of Science and Technology for Development). TOCREA gave the opportunity for various scholars and tourism industry professionals and experts to discuss and present their researches related to the synergism that can be explored between the tourism and the creative industries, such as entrepreneurship and project management, marketing and advertisement, material and immaterial heritage and the use of digital products on touristic destinations