Origin for brand Anita Bizjak

V magistrskem delu z naslovom Zametki blagovne znamke Anita Bizjak je predstavljena izhodiščna ženska kolekcija Narodna srajca, ki je tudi povod za oblikovanje osebne blagovne znamke. Trajnostni pristop kolekcije in celoten oblikovalski proces sta prikazana od inspiracije do končnega izdelka. Namen magistrskega dela je bil oblikovati trajnostno sodobno žensko kolekcijo, ki ohranja in posodablja oblačilne kose kulturne dediščine. Zato je bilo tudi izhodišče za oblikovanje kolekcije inspirirano v sestavnih oblačilnih kosih gorenjske narodne noše in njenih detajlih. V teoretičnem delu sta predstavljena izvor in nastanek narodne noše skozi časovna obdobja. Predstavljeni so trije poglavitni tipi narodnih noš, ki so se delili na različna slovenska območja in kraje. Ker pa mi je najbližja gorenjska narodna noša, sem s podrobnim opisom predstavila tudi vsak sestavni oblačilni kos. Eksperimentalni del opisuje zasnovo in razvoj ženske kolekcije, ki se navezuje na teoretični del magistrskega dela. Predstavljene so barve, materiali in vzorci iz kolekcije, ki se pojavijo v oblačilnih kosih in so prav tako vodilo za nadaljnje oblikovanje blagovne znamke. Predstavljeni so tudi idejna zasnova blagovne znamke, analiza in zbiranje podatkov, ki sem jih pridobila z anketami na prodajnem trgu. Končni rezultat magistrskega dela je nosljiva ženska kolekcija srajčnih oblačil z izhodiščem v slovenski kulturni dediščini ter zastavljena osnova za nadaljnje razvijanje blagovne znamke Anita Bizjak.In the master\u27s thesis titled The beginnings of the Anita Bizjak brand, the starting point of women collection Traditional folk shirt, which was also the reason for creating the personal brand, is presented. Also presented are the sustainable approach of the collection and the entire designing process from the inspiration to the final product. The purpose of the master’s thesis was to design a sustainable and contemporary women\u27s collection that preserves and modernises the clothing items that originated from cultural heritage. The clothing items of the Gorenjska folk costume and its details, therefore, inspired the starting point for the creation of the collection. In the theoretical part, the origin and the creation of folk custom over different periods are presented. Also presented are three basic types of folk costumes specific for different Slovenian regions. Each clothing item of the Gorenjska folk costume is presented in detailsthe author of the master’s thesis is from the Gorenjska region and believes Gorenjska folk costume is the most interesting. In the experimental part, the creating and the development of a women\u27s collection, pertaining to the theoretical part of the master\u27s thesis is described. Also presented are the colours and materials as well as samples from the collection of the clothing items that serve as a guideline for further development of the brand. Also presented are the concepts of the brand, the analysis, and the collection of data, which were obtained by surveys on the sales market. The end result of the master\u27s thesis is a wearable women\u27s clothing collection of shirt dresses the starting point was Slovenian cultural heritage, as well as the foundation for the further development of the Anita Bizjak brand