Sustainability in high and ready to wear fashion

V magistrski nalogi sem oblikoval unikatno trajnostno kolekcijo in raziskoval trajnost, njene začetke ter sodobni razvoj trajnostnih strategij v odnosu do hitre in luksuzne oziroma visoke mode. Teoretični del sem začel s podrobnim pregledom trajnosti in njenega nastanka ter razvoja. Nadaljeval sem s časovnim pregledom od druge polovice dvajsetega stoletja do leta 2010. Med podrobnim pregledom vsakega desetletja od 50. let prejšnjega stoletja naprej je raziskava pokazala razloge za začetek razmišljanja o trajnosti v modni industriji. Zaradi negativnega učinka na okolje, ki ga je imel razvoj modne industrije od svojih začetkov v šestdesetih letih prejšnjega stoletja do danes, so takrat nastale prve okoljevarstvene organizacije. V letih od 1980 do 2000 se je tekstilna in oblačilna industrija pospešeno razvijala in imela vedno večji negativni učinek na planet. Zaradi krčenja gozdov, prekomerne uporabe antibiotikov in pesticidov, onesnaževanja okolja in pitne vode, črpanja biotske raznovrstnosti (biodiversity) in izpusta emisij toplogrednih plinov je modna industrija kot onesnaževalec Zemlje na drugem mestu. Uporablja ogromno pesticidov in vode pri gojenju bombaža in kemikalij pri barvanju tekstila, ter ima zaskrbljujoče visok ogljični odtis zaradi transporta tekstilnih produktov po svetu. Z raziskavo sem potrdil, da je trajnost potrebno obravnavati holistično, saj so vse sodobne industrije povezane in prav vse morajo odigrati svojo vlogo, ko govorimo o okoljevarstvu in etičnosti. V teoretičnem delu sem predstavil nekaj sodobnih blagovnih znamk, ki v svoje oblikovanje in poslovanje vključujejo trajnostne pristope. V praktičnem delu sem oblikoval trajnostno kolekcijo, ki je nastala kot rezultat teoretične raziskave. Osredotočil sem se na nekaj trajnostnih strategij in z njimi postavil temelje svojemu modnemu oblikovanju. Tako ima moja kolekcija vpeljane trajnostne strategije, s katerimi sem dosegel manjši negativni vpliv na okolje. Ker je bila kolekcija proizvedena lokalno, sem dosegel minimalen ogljični odtis. S pomočjo razpredelnic sem pokazal porabo blaga, pozamenterije, cene krojenja in šivanja ter končno ceno produkta. Na ta način sem izpostavil transparentnost.In my master\u27s thesis, I designed a unique sustainable collection and researched sustainability, its beginnings, and the modern development of sustainable strategies in relation to fast and luxury or high fashion. The theoretical part began with a detailed review of sustainability and its emergence and development. I continued with a timeline from the second half of the twentieth century to 2010. During a detailed survey of each decade from the 1950s onwards, the survey revealed the reasons for the emergence of sustainability in the fashion industry. Due to the negative environmental impact which the development of the fashion industry has had since its beginnings in the 1960s and up to the present day, the first environmental organizations were formed. From 1980 to 2000, the textile and clothing industries accelerated and had a negative impact on the planet. Deforestation, overuse of antibiotics and pesticides, pollution of the environment and drinking water, pumping of biodiversity and emission of greenhouse gases make the fashion industry the second most polluting industry in the world. The textile and apparel industries use a lot of pesticides and water to grow cotton and chemicals in dyeing textiles. They create an alarming amount of carbon footprint while transporting textile products around the world. Through the research, I confirm that sustainability needs to be addressed holistically, as all modern industries are connected and they must all play their part when it comes to environmental and ethical issues. In the theoretical part, I introduced some contemporary brands that incorporate sustainable approaches in their design and business. In the practical part, I designed a sustainable collection that results from theoretical research. I focused on some sustainable strategies and laid the foundations for my fashion design. So my collection has sustainable strategies in place that have made it less negative for the environment. Because the collection was produced locally, I had a minimal carbon footprint. Using the tables, I show the consumption of goods, trimmings, the cost of tailoring and sewing, and the final price of the product. In this way, I highlight transparency