Motion in graphic design of posters

Tema diplomskega dela združuje gibanje in animacijo v kombinaciji z grafičnim oblikovanjem za učinkovitejšo komunikacijo glavne sporočilnosti problematike, ki je predstavljena v delu. Diplomsko delo zajema področje animacije, grafičnega oblikovanja in grafike v gibanju. V teoretičnem delu so opisana ta tri področja, ki se kasneje nadaljujejo v praktično delo, pri katerem je nastal končni izdelek. V teoretičnem delu je opisano, kaj je grafično oblikovanje, kakšen je njegov namen, povezanost likovnih elementov s sporočilnostjo in njegovi mediji. Predstavljena je tudi kratka zgodovina. V nadaljevanju je opisan pojem animacije, njena zgodovina in kakšni so njeni principi. Sledi kratek opis grafike v gibanju in njeni začetki. Teoretični del se zaključi z opisom človeške percepcije gibanja. V eksperimentalnem delu je opisan delokrog od ideje grafičnega plakata do izdelka, ki je kratka ponavljajoča se animacija. V prvem delu eksperimentalnega dela so na kratko opisani programi, ki so bili uporabljeni pri izdelavi gibanja v grafičnem plakatu. Sledi predstavitev izbrane teme »Ohranimo čebele« in idejna zasnova treh plakatov. Predstavljen je postopek izdelave treh plakatov, opisani so glavni oblikovni elementi (tipografija, satje, čebela, medovite rastline) in izbrana kompozicija. Sledi predstavitev vsakega posameznega plakata. V drugem delu je opisan potek izdelave animacije. Predstavljena je snemalna knjiga, njena izdelava in kadri, izvedbeno ozadje animacije oz. grafike v gibanju in vrste gibanja, ki so bile uporabljene pri posameznih elementih. Rezultat eksperimentalnega dela diplomskega dela je izdelek, ki združuje grafično oblikovanje, animacijo in grafiko v gibanju. V poglavju o rezultatih, razpravi in zaključku je prikazan izdelek in njegov opis ter analiziran komunikacijski problem.The diploma thesis combines motion and animation in combination with graphic design to more efficiently communicate the main global problem that is discussed. The thesis thus includes animation, graphic design and motion graphics. In the theoretical part these three fields are describedlater, in the practical part they are combined to make the final product. The theoretical part describes graphic design, its purpose, the connection of visual elements with the main message, and its potential media. A short history of graphic design is presented. Afterwards, the concept of animation, its history and its principles are described. The beginnings and the principles of motion graphics are explained. The theoretical part ends with a presentation of the human perception of motion. The experimental part documents the path from the idea for a graphic poster to the final product – a looping animation. In the first part of the experimental part the programs that were used in the creative process of developing the motion graphics on the posters are described. This is followed by a presentation of the main message and idea of the three graphic posters. The process of making the posters is presented, and the main design elements (such as typography, honeycomb, bee, plants that attract bees) and the main composition are described. Each poster is presented separately. The storyboard, its making and main shots, the process behind the development of the animation or motion graphics, and the list of movements of specific elements are described. The result of the experimental work in the diploma thesis is a product that combines graphic design, animation and motion graphics. At the end of the thesis, the chapter on results, discussion and conclusions presents the final product and analyzes its communication challenge