Repositioning Adventist Publishing Work in Southwest Nigerian City for Youth Appeal

Adventist publishing ministry work presents the least appeal to the youth of the church in Ibadan city, a foremost Seventh-day Adventist mission field in Nigeria. To find out why this negative perception and the way forward, the researchers carried out a survey on 125 youths drawn from a population of 700 youths within Ibadan city. These were administered with a structured interview (questionnaire) addressing three research questions namely, 1. How do the youths perceive the potentials of Adventist publishing ministry work as a job creation organ for youth financial empowerment while doing its evangelistic work of mission advancement? 2. To what extent are the youth of the church ready to take advantage of the financial empowerment opportunity of the publishing work? 3. In what ways would the work be made appealing to them? Working on 100 valid responses, the youth gave an average of 85.5% positive endorsement on the financial empowerment capacity of the publishing ministry. Yet on a cumulative response rate of 78% they show their unwillingness to venture in it. Therefore, to expound its holistic life enhancing potentials, while fulfilling the mission goal, this paper advocates that there is every need for re-positioning the Adventist publishing work. The mode of operation of literature evangelism work needs a total re-engineering to attract youth participation. It should be dynamically and innovatively presented for youth appeal. While emphasising its mission advancement goal its job empowerment potentials should be effectively communicated to the youth of the church. Key Words: Adventist publishing; Literature Ministry; Literature evangelism, Youth empowermen