Applying Academic Research on the Importance of a Small Retail Business\u27s Location to Construct a Business Plan for the Entrepreneurial Venture Deerhaus Decor LLC

Overview This independent study is divided into two separate works. The first focuses on the importance of a small retail business’s location when determining where to site its operations. Through an economic utility framework, academic research identifies ten neighborhood amenities that indicate and support a physical location’s ability to attract and retain residents; individuals who may ultimately define the business’s target market population and support the likelihood of the venture’s profitability. The second work applies the findings of the previous section to construct a professional business plan for Deerhaus Decor LLC, a furniture and home decor boutique I intend to launch post-graduation. In addition, primary market research is conducted to verify the suitability of the small retail business’s location in an urban Cincinnati neighborhood experiencing revitalization. The business plan applies questionnaire findings to provide a more cohesive vision for the business, helping better construct the roadmap of its operations while answering the optimal amount of questions regarding the business’s structure