Add to ORKGSince their conception, women’s magazines have been selling images and messages of domestic culture to readers. In the 1950s, the advertising in Ladies Home Journal outlined a specific recipe for American culture and product consumption for white, middle class, housewives. Current scholarship approaches the 1950s, and specifically the female experience, mostly from a home based lens. This study reexamines the ads in the Ladies Home Journal between 1950 and 1959 for traces of romance in home cleaning and beauty advertisements. In this study, romance emerged as an important component of the messages conveyed to women through ads. The beautiful home, beautiful self, and beautiful romance acted together in the Ladies Home Journal, particularly ...
Advertisements are considered influential forms of public media for consumers. During the 1950s, sex...
This thesis compares the editorial strategies of the women\u27s magazine Ladies\u27 Home Journal in ...
This thesis explores the two main images of womanhood found in the editorial and advertising content...
Magazine advertisements not only served a space in which to be informed of new products, they also h...
In my thesis, my aim is to explore and analyze the role of women’s magazines, including Ladies’ Home...
This thesis examines the portrayal of middle-class women and their role in 1950's America. The prima...
A home with all modern conveniences became a reality for an increasing number of people, including a...
Abstract In the United States, with the end of World War II, a cultural and territorial model bas...
85 pages. A thesis presented to the Department of Journalism and the Clark Honors College of the Uni...
This study examined advertising for women's personal care products from 1950 through 1994 in widely ...
Tyler Sparing University of Montana Tyler1.sparing@umconnect.umt.edu Emotional Appeals in Advertisin...
Postwar American society developed severe views on how men and women should behave, with family stru...
Turn-of-the-century magazines, through stories as much as advertising, helped construct the middle-c...
This research paper explores advertisements in the 1950s and 1960s that were targeted towards women ...
Due to the character of the original source materials and the nature of batch digitization, quality ...
Advertisements are considered influential forms of public media for consumers. During the 1950s, sex...
This thesis compares the editorial strategies of the women\u27s magazine Ladies\u27 Home Journal in ...
This thesis explores the two main images of womanhood found in the editorial and advertising content...
Magazine advertisements not only served a space in which to be informed of new products, they also h...
In my thesis, my aim is to explore and analyze the role of women’s magazines, including Ladies’ Home...
This thesis examines the portrayal of middle-class women and their role in 1950's America. The prima...
A home with all modern conveniences became a reality for an increasing number of people, including a...
Abstract In the United States, with the end of World War II, a cultural and territorial model bas...
85 pages. A thesis presented to the Department of Journalism and the Clark Honors College of the Uni...
This study examined advertising for women's personal care products from 1950 through 1994 in widely ...
Tyler Sparing University of Montana Tyler1.sparing@umconnect.umt.edu Emotional Appeals in Advertisin...
Postwar American society developed severe views on how men and women should behave, with family stru...
Turn-of-the-century magazines, through stories as much as advertising, helped construct the middle-c...
This research paper explores advertisements in the 1950s and 1960s that were targeted towards women ...
Due to the character of the original source materials and the nature of batch digitization, quality ...
Advertisements are considered influential forms of public media for consumers. During the 1950s, sex...
This thesis compares the editorial strategies of the women\u27s magazine Ladies\u27 Home Journal in ...
This thesis explores the two main images of womanhood found in the editorial and advertising content...