An Analysis of Cultural Awareness in International Advertising and its Applications to General Intercultural Communication

Several years ago, the Omaha office of one of the top twenty advertising agencies in the country was commissioned by one of its clients to handle some brochures to be translated Into foreign languages. Translated copy was provided. While the typeset copy was being proofread against the original manuscript, various inconsistencies were discovered. The client was notified about these irregularities. The translations subsequently were revised to include all of the corrections suggested by the agency