Measures of Source Credibility of Male and Female Counterparts of a Traditionally Sex-typed Job

The purpose of this study was to determine what, if any, perceived differences in source credibility may exist between male and female counterparts of traditionally sex-typed occupations. The traditionally male job used in this study was that of commerical airline pilot. The occupation of airline flight attendant airline pilot. The occupation of airline flight attendant was used for the traditionally female job. Particular attention was paid to the nontraditional groups of female pilots and male flight attendants