Add to ORKGStudy of small business owners in Nebraska reveals reluctance to make judgements about tactics intended to manipulate customers and more certainty about genuine charitable actions
[[abstract]]There have been many studies in the past on sponsorship and cause-related marketing, but...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
Cause-related marketing (CRM) began in 1981 when American Express agreed to donate $I for every new ...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
The following discussion offers a critical look at cause-related marketing (CRM), a strategic partne...
This paper reports on a study concerning consumer perceptions of cause-related marketing in Australi...
The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user th...
Cause related marketing (CRM) is a strategy in which for every product sold, the company contributes...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
When American Express launched a campaign in 1984, pledging to donate a penny to the Statue of Liber...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
[[abstract]]There have been many studies in the past on sponsorship and cause-related marketing, but...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
Cause-related marketing (CRM) began in 1981 when American Express agreed to donate $I for every new ...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
The following discussion offers a critical look at cause-related marketing (CRM), a strategic partne...
This paper reports on a study concerning consumer perceptions of cause-related marketing in Australi...
The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user th...
Cause related marketing (CRM) is a strategy in which for every product sold, the company contributes...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
When American Express launched a campaign in 1984, pledging to donate a penny to the Statue of Liber...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
[[abstract]]There have been many studies in the past on sponsorship and cause-related marketing, but...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
This paper looks at the subject of corporate social responsibility and how companies use it in their...