Add to ORKGThis article examines a critical case study of cause-related marketing (CRM) held in conjunction with a university\u27s United Way campaign. CRM involves the sale of products with a percentage of the price going to charity. It is positioned as part of a broader discourse about ethical consumption and the power of citizen consumers in a neoliberal market society. Drawing on data from interviews, observation, and document analysis, this research examines how CRM organizers frame their efforts and the implications for understanding the potential of ethical consumption. It shows that organizers frame CRM around engagement, brand recognition, and easy participation, but there is little that connects purchases to the end-goal of helping those in ...
Presentation given at the International Textile and Apparel Association Annual Conference. Although ...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
Cause related marketing (CRM) is a strategy in which for every product sold, the company contributes...
The following discussion offers a critical look at cause-related marketing (CRM), a strategic partne...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
The aim of my article is to answer whether the market should be a “means” to help the poor. I analyz...
This article evaluates the ethical implications of the practice of cause-related marketing (CRM). Th...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
Nowadays, it is not enough for companies to only focus on their business operations and financial pe...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
Cause-related marketing (CRM) is a growing area of corporate social responsibility that involves a j...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
The thesis outlines cause-related marketing (CRM) campaigns and examines the effectiveness and impli...
Presentation given at the International Textile and Apparel Association Annual Conference. Although ...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
Cause related marketing (CRM) is a strategy in which for every product sold, the company contributes...
The following discussion offers a critical look at cause-related marketing (CRM), a strategic partne...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
The aim of my article is to answer whether the market should be a “means” to help the poor. I analyz...
This article evaluates the ethical implications of the practice of cause-related marketing (CRM). Th...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
Nowadays, it is not enough for companies to only focus on their business operations and financial pe...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
Cause-related marketing (CRM) is a growing area of corporate social responsibility that involves a j...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
The thesis outlines cause-related marketing (CRM) campaigns and examines the effectiveness and impli...
Presentation given at the International Textile and Apparel Association Annual Conference. Although ...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
Cause related marketing (CRM) is a strategy in which for every product sold, the company contributes...