Add to ORKGThe purpose of this paper is to examine the sonic branding industry in terms of definition, history, application, and the use of sounds to influence and engage consumers. In addition the paper will provide information and findings into research done investigating consumer interactions with smartphone notification noises
Marketers use thousands of techniques in order to create the ideal brand image for products and serv...
Sonic logos are increasingly being used as a way of sonic branding in marketing activities. Scholars...
The purpose of this study was to identify the power of music in business to consumer context. Plus, ...
Sonic branding - the sonic expression of a brand's identity - is the audio equivalent of a brand's l...
Because music holds a strong power over people, and its impact on consumers is relatively direct, it...
Sonic logos have been recognized by modern marketers as one of the most essential elements of sensor...
Consumers are being bombarded with information from a multitude of channels, from social media, inte...
ABSTRACT Because music holds a strong power over people, and its impact on con-sumers is relatively ...
This study found that the theoretical potential of product sounds is overall used quite well, in ter...
The aim of this research paper is to both examine and conceptualise the concept of au...
Products are ubiquitous, so are the sounds emitted by products. Product sounds influence our reasoni...
Background: Previously, marketing has focused on audiovisual stimulus but as a result from the infor...
Penelitian ini berupaya mengkaji pemasaran sensorik (sensory marketing) khususnya aspek pendengaran ...
As of its ability to appeal to consumer emotions, the importance and interest towards music as a too...
Purpose: The purpose of this paper is to show how sonic logos, despite their brief exposure time, re...
Marketers use thousands of techniques in order to create the ideal brand image for products and serv...
Sonic logos are increasingly being used as a way of sonic branding in marketing activities. Scholars...
The purpose of this study was to identify the power of music in business to consumer context. Plus, ...
Sonic branding - the sonic expression of a brand's identity - is the audio equivalent of a brand's l...
Because music holds a strong power over people, and its impact on consumers is relatively direct, it...
Sonic logos have been recognized by modern marketers as one of the most essential elements of sensor...
Consumers are being bombarded with information from a multitude of channels, from social media, inte...
ABSTRACT Because music holds a strong power over people, and its impact on con-sumers is relatively ...
This study found that the theoretical potential of product sounds is overall used quite well, in ter...
The aim of this research paper is to both examine and conceptualise the concept of au...
Products are ubiquitous, so are the sounds emitted by products. Product sounds influence our reasoni...
Background: Previously, marketing has focused on audiovisual stimulus but as a result from the infor...
Penelitian ini berupaya mengkaji pemasaran sensorik (sensory marketing) khususnya aspek pendengaran ...
As of its ability to appeal to consumer emotions, the importance and interest towards music as a too...
Purpose: The purpose of this paper is to show how sonic logos, despite their brief exposure time, re...
Marketers use thousands of techniques in order to create the ideal brand image for products and serv...
Sonic logos are increasingly being used as a way of sonic branding in marketing activities. Scholars...
The purpose of this study was to identify the power of music in business to consumer context. Plus, ...