Using Communication to Build and Retain a Strong Volunteer Base

This paper aims at utilizing my volunteer experience with Kaiser Permanente hospice volunteer department to help establish a strong volunteer base through the use of effective recruitment and retention strategies. The recommendations made are supported by previous research and suggestions for implementation have also been made. Areas that are addressed in this proposal are reaching and retaining volunteers by addressing individual needs, offering continuing education, advertising appropriately, offering effective persuasive appeals, maintaining nurturing work environments, and helping volunteers to learn to cope with anxiety and stress