From Mayberry to Merlot: Geographies of an emerging wine region in the Yadkin Valley of North Carolina

This project, part of a larger project focused on Appalachian wine, examines a number of different facets of the emergence of the Yadkin Valley of North Carolina as a wine producing region. A discussion of the climate, topography, and viticultural potential is followed by an examination of the role that wineries play in the economic development in the region and the various groups that support or not support the growth of this industry. In depth interviews were conducted with winemakers, grape growers, wine tour operators, local economic development and tourism officials, and restaurant, hotel and winery staff that generally support the transition towards and wine-based tourism economy. Interviews were also conducted with a vocal group of citizens that do not support wine, or alcohol in any form, entering the community. This opposition was mainly represented by the conservative Baptist populations present throughout the research area. The project discusses the changes to the region’s economy and culture in recent years and examines the unique challenges and opportunities present in the Yadkin Valley as this industry continues to grow