Add to ORKGThis study explored the men\u27s basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men\u27s basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included
The purpose of this study was to determine the marketing techniques perceived to effectively promote...
Sport is a unique product within the domain of entertainment and leisure services. Although the spor...
High school sports are popular in the United States and the associated state championships are often...
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199...
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199...
Ticket prices for college football events have more than doubled in the past decade (Howard & Crompt...
Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) an...
The purpose of this study was to investigate the motivational factors affecting sport spectator invo...
Few studies exist today in intercollegiate athletics that closely examine the characteristics of col...
This paper explores common assumptions about the intrinsic differences between male and female consu...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
The purpose of this study was to examine the relationships between the Desire to attend collegiate w...
Abstract The purpose of this study was to investigate the motivational factors affecting sport spect...
The survey reflects how attendance at Angelo State University Men’s Basketball games differed from a...
WOS: 000299765000021PubMed ID: 23487414Spectator attendance to professional basketball in Turkey is ...
The purpose of this study was to determine the marketing techniques perceived to effectively promote...
Sport is a unique product within the domain of entertainment and leisure services. Although the spor...
High school sports are popular in the United States and the associated state championships are often...
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199...
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199...
Ticket prices for college football events have more than doubled in the past decade (Howard & Crompt...
Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) an...
The purpose of this study was to investigate the motivational factors affecting sport spectator invo...
Few studies exist today in intercollegiate athletics that closely examine the characteristics of col...
This paper explores common assumptions about the intrinsic differences between male and female consu...
Intercollegiate athletics have been struggling to make any sort of revenue despite constant effort t...
The purpose of this study was to examine the relationships between the Desire to attend collegiate w...
Abstract The purpose of this study was to investigate the motivational factors affecting sport spect...
The survey reflects how attendance at Angelo State University Men’s Basketball games differed from a...
WOS: 000299765000021PubMed ID: 23487414Spectator attendance to professional basketball in Turkey is ...
The purpose of this study was to determine the marketing techniques perceived to effectively promote...
Sport is a unique product within the domain of entertainment and leisure services. Although the spor...
High school sports are popular in the United States and the associated state championships are often...