Sustainable development in the retail sector: REI\u27s stewardship efforts.

In recent decades, many corporations have implemented sustainable development techniques and tactics into Corporate Social Responsibility (CSR) departments theoretically devoted to promoting environmental and humanitarian ideals. The broad principles guiding firm\u27s CSR activities are directly related to stakeholder expectations and demands. The diversity of business stakeholders further complicates a firm\u27s CSR principles, as representatives are required to determine proper socio-environmental actions while upholding the ethical ideology related to CSR. Utilizing stakeholder theory, correlations between stewardship efforts and economic gain illustrate the marketability of strong CSR principles. An analysis of REI\u27s individual store stewardship programs and level of outreach within their local communities may illuminate correlations between economic growth and positive corporate social responsibility