The Integration of the Internet and Communication Theory in Nonprofit Fundraising: A Case Study

Although there is much scholarly research regarding fundraising in the nonprofit sector, there is little research on how communication theory and the use of the internet are combined in non-profit fundraising. Communication theory as well as internet research has been shown to improve donations to organizations. My case study, field work, and autoethnography aim to bridge the gap on such research. Using the method of an autoethnography, I first observed the fundraising of a nonprofit organization, then began to incorporate the use of communication theory and the internet into the nonprofit. This autoethnography aims to demonstrate the success, challenges, and downfalls that occur when communication theory and the internet are combined into nonprofit fundraising