The Reason for the Public’s Divided Opinion of the Financial Advising Industry

This honors thesis has major implications for anyone interested in personal finance on both the consumer side and those pursuing a financial planning career. During a time of an increasing consumer need for services from a rapidly shifting industry, this research focuses on relationships with the industry and lack thereof. Various secondary sources referenced in this paper illustrate clearly the actions and values that will lead to a successful relationship between a client and an advisor that proves beneficial for both sides. This honors research project focuses on the beginning of a relationship with an advisor. The focal contribution of this undergraduate capstone is its implications on why people choose not to work with a financial advisor. Surveys were administered aiming to identify the differences of opinions between those who have an advisor and those who do not. Questions were designed to contrast the separate groups’ trust of the industry, investor confidence, and experiences with the industry. The undergraduate research uncovers that there are a large group of consumers who are underserved and may benefit from a relationship within the financial advising industry. The thesis argues that the major reasons for consumers choosing not to seek help from an advisor are a lack of trust for the industry, a lack of experiences and connections, and the fear of losing money as a result of investing