ASSESSING PRODUCT CONFIGURATOR CAPABILITIES FOR SUCCESSFUL MASS CUSTOMIZATION

Mass customization is becoming a competitive strategy for companies offering individualized products. Product configurators provide a platform for companies to do interactive product configuration which is essential for mass customization. Companies need to realize the degree of customization appreciated by the customers and the extent of customization that can be offered competitively. This research is an effort to develop an approach to ascertain the product configurator requirements to achieve mass customization. The frameworks developed for this research are validated with a case study