Rörliga bilder och äldre personer : En kvalitativ studie om äldre personers upplevelser på online nyhetssidor och hur användarupplevelse kan förbättras

The study was focused on a research of how older people experience moving images on news pages online. It was based on the HMSAM model and of previous research in connection to user experience, information overload and accessibility. The increase of people watching moving images can help us sharing and publishing videos quickly. The aim of the study was to fill in the knowledge gap when it comes to older people and moving images. The purpose of the study has been to create an understanding of how news pages can be accessed more easily and help to increase good user experience even for older people. Eight potential users of news sites were involved in the study. The empirical material has been collected through individual semi-structured interviews and user tests with observations. Moving images can affect users negatively or positively depending on attitude, previous experiences and news format priorities. In general, they did not feel that moving images improves or worsen the user experience, it is more about what they contain and how it is posted. The results of this study have shown that users can lose interest in news due to loss of control, digital advertising and information overload. Video interviews provide first-hand information and are a credible news source according to research participants. You can remember the news better if you read a text and watch a video. Users want control and decide for themselves when they want to watch a video