Add to ORKGIn this reflection paper we suggest the need for a standardization of digital advertising ecosystem conceptual flow visualizations. We do so, because of the diversity of available visualizations of both concepts in literature and the accompanied risk of wrong conclusions. We therefore recommend a visualization in the field of digital advertising, which should be challenged in future research
Objectives The main objectives of this study were to examine the process that advertisers and oth...
AbstractIn the last years there has been a considerable amount of research into visual rhetoric in a...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
This paper presents a systematic review of the literature of 22 research articles, which used a visu...
This paper presents a systematic review of the literature of 22 research articles, which used a visu...
Programmatic advertising comprises complex and dynamic processes that use algorithms to display adve...
There is no longer a two-way street in the advertising ecosystem. What was once a straightforward pa...
The main purpose of this dissertation is to understand what type of Artificial Intelligence solution...
Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning...
Digital Advertising offers a detailed and current overview of the field that draws on current resear...
This paper reviews the literature on the development of information technology in the field of adver...
The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and ...
This paper is one of the few to use the four Ps model of creativity to explore the constraints and o...
The international is transferring from analog to virtual and advertising isn't any exception. As era...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
Objectives The main objectives of this study were to examine the process that advertisers and oth...
AbstractIn the last years there has been a considerable amount of research into visual rhetoric in a...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
This paper presents a systematic review of the literature of 22 research articles, which used a visu...
This paper presents a systematic review of the literature of 22 research articles, which used a visu...
Programmatic advertising comprises complex and dynamic processes that use algorithms to display adve...
There is no longer a two-way street in the advertising ecosystem. What was once a straightforward pa...
The main purpose of this dissertation is to understand what type of Artificial Intelligence solution...
Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning...
Digital Advertising offers a detailed and current overview of the field that draws on current resear...
This paper reviews the literature on the development of information technology in the field of adver...
The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and ...
This paper is one of the few to use the four Ps model of creativity to explore the constraints and o...
The international is transferring from analog to virtual and advertising isn't any exception. As era...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
Objectives The main objectives of this study were to examine the process that advertisers and oth...
AbstractIn the last years there has been a considerable amount of research into visual rhetoric in a...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...