Benefits of Video Presentations in Product Design

Product Design uses a human-centered process to develop solutions that solve unmet user needs. Because of the sequential nature of this activity, final designs are often presented in printed process books or digital slideshows, which visually communicate the development of the solution from start to finish rather than focusing just on the final result. Storytelling is a key element to consider when creating these process books in order to communicate the design solution as well as where it came from. An alternative to these presentations is the use of short videos, which offer the advantage of communicating the design process with a richer narrative and engaging style. The use of videos for final presentations both in the classroom and in professional practice offers a wider array of opportunities for effective storytelling of design projects while reaching a broader audience