The Corporate Travel Index in Taiwan: a case study

Since it has booming business opportunities, Taiwan is shifting from a pleasure destination to business one. Business travel has become one significant segment of Taiwan tourism industry. However, tourism is not a major source of income for the Taiwanese. Consequently, there is less material discussing the spending style of business travelers in Taiwan. An overview of Taiwan tourism based on the statistics data from Tourism Bureau in Taiwan was done to give a general idea. The spending style of business travelers tried to identify the special items purchased by business travelers. This study followed the way for the Corporate Travel Index in US and changed the geographic scope from US to Taiwan. Three factors were considered to the per diem cost in Taiwan. These are: hotel rate, meal price and car rental cost. The samples used were from Taiwan Hotel & Restaurant Guide. 1993. Car rental companies were from the Yellow Pages. 1993. After data processing, the total per diem cost in Taiwan is US $ 231.67. That is far more expensive than US according to Corporate Travel Index. 1993 in US. Possible reasons were stated and some useful suggestions were recommend in this study