The New medium of print: Material communication in the internet age

Print is so familiar, that it remains invisible to the average person. This concise, fun-to-read book provides a comprehensive look at the printing industry for those thinking about the world of print for the first time, or even for industry insiders looking to regain a broader perspective. Frank Cost, associate dean of the RIT College of Imaging Arts and Sciences, and co-director of the RIT Printing Industry Center (CIAS), has delivered a book with a unique perspective on the printing industry. The New Medium of Print is a new kind of book; it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses