Plan de exportación. Caso: C. I. Planetex SAS

55 páginasEn Planetex, empresa dedicada a la comercialización de jeans de hombre y mujer, actualmente no existe el proceso de comercio exterior; máxime que la naturaleza de la empresa es ser una Comercializadora Internacional, y que su modelo de negocio es la producción de marca propia, paquete completo y maquila de confección de jeans para hombre y mujer en todos los ámbitos del negocio, con marcas locales, nacionales e internacionales. Si bien la empresa es reciente, no está preparada para afrontar la dinámica actual del negocio, impactada por el creciente contrabando, productos manufacturados a bajo costo y los diferentes acuerdos comerciales y tratados de libre comercio que introducen al mercado nacional innumerables opciones de producto con precios inferiores a los costos de producción nacional de referencias similares. Para la estructuración del proceso se partió de los lineamientos establecidos por Procolombia en la selección del mercado, teniendo en cuenta los elegidos como potenciales según la empresa. Se diseñaron actividades para cerrar las brechas a nivel producto para hacerlo acorde al mercado establecido como objetivo. Con la estructura de cargos existente y con un plan de capacitaciones se diseñó este proceso que representa los intereses y proyecciones de la empresa.At Planetex, a company dedicated to the commercialization of jeans for men and women, there is currently no process of foreign trade given that the nature of the company is being an international trading company and its business model is focused on the production of their own brand, full packaging and production for men and women in all areas of the business, including both local and international brands. Although the company is new, it is not prepared to confront the many challenges and current dynamics of the business, which is greatly impacted by growing illegal smuggling, increased manufacturing of the same product at lower costs, and the various free trade agreements which have allowed for the saturation of the domestic market thus allowing many similar domestic product options, with lower prices and production costs. In efforts to introduce some structure to the currently lacking processes of foreign trade, we have adhered to the guidelines established by Procolombia for the selection of the market, considering the potential of the company. In a team effort, together with various Procolombia advisers which have been recently assigned to the company, we have created a series of activities designed to close existing gaps at the product level, which would allow the company to stay in line of the target market. Finally, taking into account the current operational capabilities, as well as personnel availability of the company, we will put proper guidelines in place to ensure there is adequate structure considering all factors from availability and efficiency of existing positions, to the current and desired skill levels of the current personnel, and possible additions that may be required to provide competent support for all future international trade activities. We structure a clear, concise and applicable plan for the business, from the selection of the correct market based on the aforementioned factors, to the specific activities required in the exporting process, focusing on the necessary adjustments needed in the product manufacturing process, as well as the company’s general structure and that of its employees