LA MONEDA VIRTUAL COMO MEDIO DE PAGO EN EL COMERCIO ELECTR 3NICO. CASO BITCOIN

La investigaci\uf3n diagnostica la operatividad de la moneda virtual Bitcoin como medio de pago en el comercio electr\uf3nico. Analiza tambi\ue9n la relaci\uf3n entre la moneda virtual y el comercio electr\uf3nico, describe el funcionamiento de esta moneda virtual en la modalidad comercial y determina las fortalezas y debilidades del uso de esta moneda como medio de pago en el comercio electr\uf3nico. El estudio es de car\ue1cter descriptivo y documental. La recolecci\uf3n de datos se efectu\uf3 a trav\ue9s de una gu\ueda de observaci\uf3n, cuyas fuentes documentales son: el monedero virtual Blockchain, la Organizaci\uf3n Mundial del Comercio y la p\ue1gina web MarketerDaily. Concluye que se estrecha la relaci\uf3n entre el uso de Bitcoin y el comercio electr\uf3nico, debido al acelerado avance tecnol\uf3gico de internet; cuya consecuencia m\ue1s visible es digitalizaci\uf3n de los procesos para la obtenci\uf3n de bienes y servicios, reduciendo los costos de las transacciones comerciales. El Bitcoin agiliza y facilita las transacciones entre los clientes y las empresas, minimiza el tiempo en hacer efectivo las transacciones, con menores tasas y sin ning\ufan ente interventor. Es un atractivo para los que comercializan en dicha actividad electr\uf3nica, pero por su gran volatilidad genera incertidumbre. Palabras Clave: Bitcoin, Comercio Electr\uf3nico, Criptomoneda, Moneda Virtual. ABSTRACT The research diagnoses the operation of the virtual currency Bitcoin as a means of payment in electronic commerce. It also analyzes the relationship between virtual currency and electronic commerce, describes the operation of this virtual currency in the commercial modality and determines the strengths and weaknesses of the use of this currency as a means of payment in electronic commerce. The study is descriptive and documentary. The data collection was carried out through an observation guide, whose documentary sources are: the virtual wallet Blockchain, the World Trade Organization and the MarketerDaily website. Concludes that the relationship between the use of Bitcoin and electronic commerce is narrowing, due to the accelerated technological advance of the Internet; which most visible consequence is the digitalization of processes for obtaining goods and services, reducing the costs of commercial transactions. The Bitcoin streamlines and facilitates transactions between customers and companies, minimizes the time to make transactions effective, with lower rates and without any intervening entity. It is an attraction for those who market in such electronic activity, but due to its high volatility, it generates uncertainty. Key words: Bitcoin, Electronic Commerce, Cryptocurrency, Virtual Currency. RESUMO A pesquisa diagnostica a operatividade da moeda virtual Bitcoin como meio de pago no comercio eletr\uf4nico. Analisa tamb\ue9m a rela\ue7\ue3o entre a moeda virtual e o comercio eletr\uf4nico, descreve o funcionamento desta moeda virtual na modalidade comercial e determina as fortalezas e fraquezas do uso desta moeda como meio de pago no comercio eletr\uf4nico. O estudo \ue9 de car\ue1cter descritivo e documental. A coleta de dados se efetuo atrav\ue9s de uma guia de observa\ue7\ue3o, cujas fontes documentais s\ue3o: o moedeiro virtual Blockchain, a Organiza\ue7\ue3o Mundial do Comercio e a p\ue1gina web MarketerDaily. Concluiu-se que se estreita a rela\ue7\ue3o entre o uso do Bitcoin e o comercio eletr\uf4nico, devido ao acelerado avan\ue7o tecnol\uf3gico da internet; cuja consequ\ueancia mais vis\uedvel \ue9 a digitaliza\ue7\ue3o dos processos para a obten\ue7\ue3o de bens e servi\ue7os, reduzindo os custos das transa\ue7\uf5es comerciais. O Bitcoin agiliza e facilita as transa\ue7\uf5es entre os clientes e as empresas, minimiza o tempo em se fazer efetiva as transa\ue7\uf5es, com menores taxas e sem nenhum ente interventor. \uc9 um atrativo para os que comercializam com esta atividade eletr\uf4nica, mas pela sua grande volatilidade gera incerteza. Palavras Chave: Bitcoin, Comercio Eletr\uf4nico, Criptomoeda, Moeda Virtual.