Gender roles in Turkish music videos

It’s a well-known fact that mass media has a substantial role in today’s world in the sense of disseminating information and cultivating social values and beliefs. Media can also manipulate and shape people’s attitudes and opinions on any subject such as gender roles. As a part of the media, music videos have an active role in disseminating gender roles as well. The main purpose of this paper is to explore gender roles in Turkish music videos. To this end, the music videos on the top 40 list of PowerTürk music channel were analyzed by dividing into 30-second-units. Findings revealed that there were significant differences between men and women in displaying gender roles. And these gender displays reinforced stereotyped gender roles. Women were depicted as sex objects and subordinate. On the other hand, men were displayed as aggressive and dominant. These findings were interpreted as the indicators of that we are still a male-dominant culture