International audienceThis chapter focuses on the territorialization of the mobilization strategies of the FN in France. To do so, it chapter adopts a sub-national approach and asks to which extent the FN engages in different strategies to take advantage of specific regional and local opportunities. We argue that the current FN operates across both a cultural (identity) and socio-economic (distributional) conflict. This allows the party to adjust its supply of national-populism to different contexts and arenas where cultural and economic issues vary in salience and in the resonance they find in the political process. Additionally, we examine party organization and party competition. The FN has become institutionalized and it has recently in...