How has Vogue maintained credibility in an era of post truth in journalism?

This paper aims to identify how Vogue has managed to achieve and maintain credibility in an era of post truth. We are living in an era of post truth in journalism where the media is flooded with fake news and untrustworthy sources. With magazine circulation figures dropping, numerous magazine closures and digital only strategies being put into play, Vogue has managed to maintain an increase in its print readership. Vogue’s credibility has been maintained throughout this era and many before. This paper aims to identify what sets Vogue apart from other magazines. Through an investigation into the history and readership pf Vogue, one aims to identify how Vogue first achieved credible status. Within this era there is a need for credible sources and many magazines have lost that title, this paper aims to answer how Vogue has managed to maintain this title as a credible source. Through an investigation into the power dynamics at play in Vogue and surrounding it, one aims to identify if power has an effect on the credibility of the brand. One investigates if the content, international editions and advertisements have an effect on the credibility of Vogue. This study also aims to examine Vogues place within society and whether or not Vogue is still relevant in society today. Through primary research in the form of archival research, interviews and surveys and through secondary resources. One has identified that through a combination of history, reputation, readership, power, authenticity, influence, brand partnerships and adaptation, Vogue has indeed maintained credibility in an era of post truth in journalism