Add to ORKGInternational audienceConsumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.<br/
To appear in the European version of Advances in Consumer Research in April 2006.Videography may be ...
This working paper provides an introduction to the use of video for research. It maps the scope and ...
As craft practices have been taken up in academia, practitioner-researchers meet the challenge of ar...
International audienceConsumer researchers increasingly adopt the method of videography to study con...
This empirical paper presents an ethnographic marketing research project that utilizes videography ...
Based on a review of the past 30 years of videographic research and outputs in the field of marketin...
Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, ...
This paper explores the role of video in ethnographic U.S. market research. We suggest that video is...
International audienceThis article proposes a protocol for the videographic method in marketing rese...
Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, ...
International audienceIn this commentary on Schembri and Boyle (2013) we offer an alternative perspe...
Practice theory roughly argues that the material world and the cultural world continuously interact ...
This interdisciplinary collection provides a set of innovative and inventive approaches to the use o...
The purpose of this study is to develop a crowdsourced videographic research method for consumer cul...
The paper discuss the possibility to include video ethnography as a useful method to study social is...
To appear in the European version of Advances in Consumer Research in April 2006.Videography may be ...
This working paper provides an introduction to the use of video for research. It maps the scope and ...
As craft practices have been taken up in academia, practitioner-researchers meet the challenge of ar...
International audienceConsumer researchers increasingly adopt the method of videography to study con...
This empirical paper presents an ethnographic marketing research project that utilizes videography ...
Based on a review of the past 30 years of videographic research and outputs in the field of marketin...
Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, ...
This paper explores the role of video in ethnographic U.S. market research. We suggest that video is...
International audienceThis article proposes a protocol for the videographic method in marketing rese...
Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, ...
International audienceIn this commentary on Schembri and Boyle (2013) we offer an alternative perspe...
Practice theory roughly argues that the material world and the cultural world continuously interact ...
This interdisciplinary collection provides a set of innovative and inventive approaches to the use o...
The purpose of this study is to develop a crowdsourced videographic research method for consumer cul...
The paper discuss the possibility to include video ethnography as a useful method to study social is...
To appear in the European version of Advances in Consumer Research in April 2006.Videography may be ...
This working paper provides an introduction to the use of video for research. It maps the scope and ...
As craft practices have been taken up in academia, practitioner-researchers meet the challenge of ar...