Refuturing creative work and remixing creative education

Characteristics of entrepreneurialism, including self-promotion and work on the self, have been held up as the keys for success across a range of cultural and creative industries. Likewise, entrepreneurship is an increasingly significant part of how universities set out graduate options and outcomes for students. This paper presents findings from a research project with higher education students and established entrepreneurs that employed design thinking and creative methodologies to examine creative work careers (Investigators: Emma Agusita and Dan Ashton). The creative methodologies involved remixing, repurposing, and contesting dominant repertoires and resources around self-promotion, business planning, and spaces and networking used in higher education which assume and promote creative work futures of opportunity, access and equality. This paper will evaluate these activities and offer critical reflections relevant for practitioners, educators and policymakers in understanding, shaping and contesting pathways into creative work.