Add to ORKGPublic accounting has acquired a new look in the last decade. The elimination of the ban against advertising and solicitation has affected the way accountants do business. Firms on national, regional and local levels, for example, now place advertisements in newspapers, magazines and, occasionally, on radio. Competition has become a watchword for the CPA
Allen and Ng (1997) determined that the financial stake of a Certified Public Accountant (CPA) in th...
Over the last twenty years public accounting firms have started to provide additional services other...
This paper highlights the colonization of public accounting firms by marketing expertise. Using data...
Because of the emphasis many firms now give to non traditional financial consulting services some pr...
The purpose of this research paper is to analyze fully the intend ed consequences of the advertising...
Leading academic and professional accountants have suggested that the crisis in auditing over the pa...
In Singapore, advertising of any form by accounting professionals for the purpose of procuring profe...
This paper will seek to examine the types of advertising relating to accountants and accounting serv...
In today\u27s ever-changing society, it stands to reason that the roles of certified public accounta...
Advertising becomes an interesting tool for the accounting profession in the face of increased compe...
This paper explores major sources of current changes facing the CPA profession today and tomorrow. T...
Since its formation, the audit profession has prevented its members from practice in corporate form...
It was apparent to the Task Force that its initial task was to evaluate and attempt to perceive the ...
Advertising becomes an interesting tool for the accounting profession in the face of increased compe...
Over the last twenty years public accounting firms have started to provide additional services other...
Allen and Ng (1997) determined that the financial stake of a Certified Public Accountant (CPA) in th...
Over the last twenty years public accounting firms have started to provide additional services other...
This paper highlights the colonization of public accounting firms by marketing expertise. Using data...
Because of the emphasis many firms now give to non traditional financial consulting services some pr...
The purpose of this research paper is to analyze fully the intend ed consequences of the advertising...
Leading academic and professional accountants have suggested that the crisis in auditing over the pa...
In Singapore, advertising of any form by accounting professionals for the purpose of procuring profe...
This paper will seek to examine the types of advertising relating to accountants and accounting serv...
In today\u27s ever-changing society, it stands to reason that the roles of certified public accounta...
Advertising becomes an interesting tool for the accounting profession in the face of increased compe...
This paper explores major sources of current changes facing the CPA profession today and tomorrow. T...
Since its formation, the audit profession has prevented its members from practice in corporate form...
It was apparent to the Task Force that its initial task was to evaluate and attempt to perceive the ...
Advertising becomes an interesting tool for the accounting profession in the face of increased compe...
Over the last twenty years public accounting firms have started to provide additional services other...
Allen and Ng (1997) determined that the financial stake of a Certified Public Accountant (CPA) in th...
Over the last twenty years public accounting firms have started to provide additional services other...
This paper highlights the colonization of public accounting firms by marketing expertise. Using data...