Increased usage of social media by consumers impacts businesses that find it necessary to participate to connect with customers. Because social media is conversational in nature, marketers have little control over the message, unlike more traditional forms of marketing communication. The purpose of this paper is to flesh out the tensions that exist as marketers deal with consumer-generated negative social media messages and present possible responses for marketers dealing with this form of negative word of mouth (WOM). Its contribution lies in unpacking options for companies dealing with such negative social media. Case studies and a conceptual model identifying possible strategies for businesses dealing with negative social media attacks a...
Purpose: The purpose of this study is to empirically examine the manner in which companies mitigate ...
Social Media has become an increasingly important part of people’s everyday life. With the rise of s...
This study aims to provide an understanding of the relationships between consumer's negative word of...
At present, as customers often turn to social media platforms to share their service experience, thi...
Purpose The purpose of this study is to empirically examine the manner in which companies mitigate ...
Social media is becoming a key part of business communication strategy. Despite all the advantages,...
Businesses use social media to promote services and products as well as connect with current and pot...
Social media is becoming a key part of business communication strategy. Despite all the advantages,...
Strategic management researchers are increasingly interested in the influence of social media commun...
The advent of customer empowering technologies has provided customers with a plethora of online venu...
The Internet, including the social media services, has considerably changed the manner in which cons...
With the rising popularity of online social networks it became much easier for firms to spread viral...
This study aims to understand the motivations, firms, systems, and customer-related factors that dri...
The overall objective of this dissertation is to examine whether or not consumers are influenced by ...
Social media have established themselves as a core part of our daily lives and the phenomenon keeps ...
Purpose: The purpose of this study is to empirically examine the manner in which companies mitigate ...
Social Media has become an increasingly important part of people’s everyday life. With the rise of s...
This study aims to provide an understanding of the relationships between consumer's negative word of...
At present, as customers often turn to social media platforms to share their service experience, thi...
Purpose The purpose of this study is to empirically examine the manner in which companies mitigate ...
Social media is becoming a key part of business communication strategy. Despite all the advantages,...
Businesses use social media to promote services and products as well as connect with current and pot...
Social media is becoming a key part of business communication strategy. Despite all the advantages,...
Strategic management researchers are increasingly interested in the influence of social media commun...
The advent of customer empowering technologies has provided customers with a plethora of online venu...
The Internet, including the social media services, has considerably changed the manner in which cons...
With the rising popularity of online social networks it became much easier for firms to spread viral...
This study aims to understand the motivations, firms, systems, and customer-related factors that dri...
The overall objective of this dissertation is to examine whether or not consumers are influenced by ...
Social media have established themselves as a core part of our daily lives and the phenomenon keeps ...
Purpose: The purpose of this study is to empirically examine the manner in which companies mitigate ...
Social Media has become an increasingly important part of people’s everyday life. With the rise of s...
This study aims to provide an understanding of the relationships between consumer's negative word of...