The case for communication rights : A rights-based approach to media development

From the 1980s, international organizations have devised strategies to develop national media systems to make them more diverse and inclusive so as to both exhibit and preserve local cultures. However, these strategies have not always been successful since information has become a commodity, because the interests of private actors prevent equal access to communication rights. This article outlines a perspective on media development from a rights-based approach, derived from a critique of dominant perspectives from international organizations with a strong focus on technology provisions. The article argues for media development based on the right to communication as an alternative to commodification of information. Through examples from Brazil and Kenya, the article illustrates that viewing communication as a basic right can lead to the inclusion of more voices in the public discourse. In addition, a model for media development is proposed, suggesting that the state and national civil society play a significant role in promoting diverse national public spheres.This paper won the Top Paper Award from the Global Communication and Social Change Division of the 66th Annual International Communication Association (ICA) Conference in Fukuoka, Japan, on June 10, 2016.