ANALISIS PENGARUH JARINGAN, TEKNOLOGI INFORMASI DAN KOMUNIKASI, SERTA INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (STUDI PADA UMKM DI PURWOKERTO)

MSMEs in Purwokerto which is increasing is certainly very good, but it must also be balanced with good business performance. Then, it turns out that behind the increase there are eight problems that are often faced by MSMEs two of which are the low mastery and use of technology and narrow networks.This study aims to analyze the influence of network, Information dan Communication Technology (ICT), and innovation on competitive advantage and business performance. The population in this study is the owner of Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto. The number of samples used was 100 respondents whose business has been established for more than one year. This research uses Structural Equation Model (SEM) analysis technique with AMOS 23. Using 5 variables namly network, ICT, and innovation as independent variables, competitive advantage and business performance as dependent variables. The results of this study show that network, ICT, and innovation have positive and significant effect on competitive advantge. Then, network, ICT, and innovation have positive and significant effect on business performance. Innovation have largest total influence and direct influence on competitive advantage.ICT have largest total influence and direct influence on business performance. Network is the second largest total influence and direct influence on business performance. Then, innovation have the largest indirect effect on business performance