ABSTRACT This study aims to analyze the factors that influence online purchasing decisions by santri who are domiciled in Semarang Islamic boarding schools, using word of mouth variables, ease of use, risk perception, product quality and attitude of online shopping are expected to be a strategy for companies and sellers who market products online In analyzing the data in this study using a quantitative approach with the method of structural equation analysis (SEM) using AMOS software in 252 students who have been determined to be respondents of the study through non-probability sampling techniques. The results of this study prove that perceptions of risk and product quality have an indirect influence on the online shopping decisions...
The development of online business in retail industry lead to the consumer's intention in online sho...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
Online shopping is growing rapidly around the world and started to replace traditional way of shoppi...
Lembar Pengesahan tidak disertai tanda tangan dosen pembimbingThe phenomenon of e-commerce business ...
This study aims to analyze how far the lifestyles and attitudes of consumers on product purchasing d...
Online shopping is an activity of buying and selling by utilizing the development of internet techno...
This study aims to identify risks that affect purchasing behavior and purchase intention in people ...
This research is aimed to examine the influence of WOM, online shopping experience, perceived ease, ...
The purpose of this study was to determine whether there is a significant influence between variable...
Studies examining the factors that affect the online purchasing behavior of consumers are rare, desp...
Recently, online shopping is growing rapidly around the world. The purpose of this research is to ex...
ABSTRACT The development of e commerce is very rapid in Indonesia. Many online shopping offers va...
This study aims to analyze the factors that influence consumers in online shopping intentions. Metho...
Online purchasing behavior is the process of buying products or services through internet media. The...
The purpose of this study is to determine the effect of trust, convenience and quality of informatio...
The development of online business in retail industry lead to the consumer's intention in online sho...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
Online shopping is growing rapidly around the world and started to replace traditional way of shoppi...
Lembar Pengesahan tidak disertai tanda tangan dosen pembimbingThe phenomenon of e-commerce business ...
This study aims to analyze how far the lifestyles and attitudes of consumers on product purchasing d...
Online shopping is an activity of buying and selling by utilizing the development of internet techno...
This study aims to identify risks that affect purchasing behavior and purchase intention in people ...
This research is aimed to examine the influence of WOM, online shopping experience, perceived ease, ...
The purpose of this study was to determine whether there is a significant influence between variable...
Studies examining the factors that affect the online purchasing behavior of consumers are rare, desp...
Recently, online shopping is growing rapidly around the world. The purpose of this research is to ex...
ABSTRACT The development of e commerce is very rapid in Indonesia. Many online shopping offers va...
This study aims to analyze the factors that influence consumers in online shopping intentions. Metho...
Online purchasing behavior is the process of buying products or services through internet media. The...
The purpose of this study is to determine the effect of trust, convenience and quality of informatio...
The development of online business in retail industry lead to the consumer's intention in online sho...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
Online shopping is growing rapidly around the world and started to replace traditional way of shoppi...