Similarity-aware deep attentive model for clickbait detection

© Springer Nature Switzerland AG 2019. Clickbait is a type of web content advertisements designed to entice readers into clicking accompanying links. Usually, such links will lead to articles that are either misleading or non-informative, making the detection of clickbait essential for our daily lives. Automated clickbait detection is a relatively new research topic. Most recent work handles the clickbait detection problem with deep learning approaches to extract features from the meta-data of content. However, little attention has been paid to the relationship between the misleading titles and the target content, which we found to be an important clue for enhancing clickbait detection. In this work, we propose a deep similarity-aware attentive model to capture and represent such similarities with better expressiveness. In particular, we present the ways of either using similarity only or integrating it with other available quality features for the clickbait detection. We evaluate our model on two benchmark datasets, and the experimental results demonstrate the effectiveness of our approach by outperforming a series of competitive state-of-the-arts and baseline methods