Social recommendation using Euclidean embedding

© 2017 IEEE. Traditional recommender systems assume that all the users are independent, and they usually face the cold start and data sparse problems. To alleviate these problems, social recommender systems use social relations as an additional input to improve recommendation accuracy. Social recommendation follows the intuition that people with social relationships share some kinds of preference towards items. Current social recommendation methods commonly apply the Matrix Factorization (MF) model to incorporate social information into the recommendation process. As an alternative model to MF, we propose a novel social recommendation approach based on Euclidean Embedding (SREE) in this paper. The idea is to embed users and items in a unified Euclidean space, where users are close to both their desired items and social friends. Experimental results conducted on two real-world data sets illustrate that our proposed approach outperforms the state-of-the-art methods in terms of recommendation accuracy