Impacts of technology assessments on firm performance

Technology assessment is crucial in managing technology for the purpose of technology exploitation. Technology is considered one of the important elements to evaluate performance and gain competitive advantage. This purpose of this study is to analyse the impact of technology assessment towards firm's performance and identify the most prevalence indicator that available for organizations to measure their performance. Furthermore, this study also identifies the current assessment practices that create competitive advantage. This research used qualitative method to gain data and used purposive sampling to select the respondents. The respondents consist of two spin off company listed under ICC UTM involving in skincare and wellness products. The findings show that technology assessment give impact either positive or negative towards firm performance. Besides that, this study able to analyse the important factors of technology assessment that can contribute NTBFs to gain better performance and create competitive advantage in marketplace