Local communities readiness and willingness in turtle-based ecotourism: case study of turtle conservation area in Melaka Malaysia

The developments of the tourism industry in coastal area are very aggressive. However, the development of tourism in Melaka generally has affected the conservation initiatives on the ecosystem of Hawksbill Turtle. Hawksbill turtle is one of the species that nearing extinction. In response to this crisis, governments, communities, and non-governmental organizations (NGOs) are forming new partnerships to increase protection for sea turtles. Ecotourism has been defined as a form of nature-based tourism in the marketplace, it is also a responsible travel to natural areas that conserves the environment and sustains the wellbeing of local people. Hence, this research aims to look forward into engaging the local community as community ecotourism business leaders and environmental stewards in the turtle-based ecotourism. This research constructed based on three main objectives: (i) to identify the awareness level of the local community on issues related to turtle conservation and tourism industry; (ii) to discover the local community willingness and readiness to involve in turtle-based ecotourism and conservation; and (iii) to determine the alternative resources of income that are tied to conservation for the benefit of local people that suitable in turtle-based ecotourism. Kampung Padang Kemunting has been chosen as the case study area since its location closed to the turtle landing area. By applying qualitative method of in-depth interview with the local community and related organization that involve directly and indirectly, it would gain a comprehensive understanding of turtle-based ecotourism, the awareness and motivation factors level of community, as well as the challenges while promoting ecotourism. Overall, a significant level of involvement in ecotourism activities is demonstrated by the local community. The findings are themed into three categories; (i) awareness of the impacts, (ii) potential resources for ecotourism and (iii) motivational factors and empowerment