PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMBELI PADA USAHA ANGKRINGAN DI DAERAH ISTIMEWA YOGYAKARTA

This study is entitled "THE EFFECT OF PRICE, FACILITIES, AND QUALITY SERVICES TO THE BUYING DECISION TO THE ANGKRINGAN IN YOGYAKARTA". The purpose of this study is to examine the variables that influence buying decision. This research dependent variable is buying decision and the independent variable is price, facilities and quality services. The sample used in this study were 145 respondents with a convenience sampling method. The data of this study used a questionnaire. The results of this study found that the price and the quality services influence the customer buying decision to the angkringan in Yogyakarta. While facilities do not affect the costumer buying decision to the angkringan in Yogyakarta. The F test shows that price and quality services have an influence on the customer buying decision to the angkringan in Yogyakarta