Developing Customer Loyalty Throughtrust and Commitment of Supermarket Customers

This research aim is to tesst effect of trust and commitment on loyalty and the interaction between trust and commitment to develop loyalty of Pamella supermarket customers in Yogyakarta. Samples are selected by convenience sampling and purposive sampling method. Data is collected by questionnaire. This research use Moderator Regression Multiple Regression Analysis to test hypothesis. The research finding shows that customer trust significantly affect on customer loyalty, customer commitment significantly affect customer loyalty and customer trust and customer commitment interact to affect significantly customer loyalty at 69.9% and rest 30.1% are the caused by another variable that is not included in research models. Keywoard: Customer trust, customer commitment, customer loyalty, supermarket