Marketing Communication Guidelines. Case Company: Verkotan OY

This bachelor thesis work aims at the improvement of marketing communication guidelines and the research of the theory behind it for business-to-business company Verkotan Oy. The company locates in Oulu, Finland and operates in the wireless industry, providing high-quality testing and certification services for the wireless devices worldwide. The primary purposes were to improve and develop practical marketing communication guidelines, which can be further used by the company to create an annual marketing communication plan and marketing plan in general. The objectives were to learn what features marketing communications have and why they are vital for business-to-business companies. The report comprises two main parts: theoretical research on marketing communications and contemporary theory, and practical study of the case company and further development work on its marketing communications. The practical part of the work is based on the theory studied, the present reliable information about the company, company’s analysis, the author’s and employees experience, and individual discussions. The whole practical part is the achievement of this thesis work since it contains valuable information which can be used by the company in the future. More, precisely, the main result of the work is the enhancement of marketing communications and suggestions for further development