Huawei's strategic efficiency

In today’s business world, it is undeniable that possessing an unique and sustainable strategy is the key to a successful story. However, there is still a big gap between setting up a right strategy and applying it into the whole business. Joining the market later than many other players, Huawei has showed that its efficient strategic management system relates strongly to its huge success. The aim of this thesis is to find out how strategic planning can lead to higher business performance as well as long-term competitive advantages. The thesis’s background is mainly based on basic strategic analysis concepts including Value chain model, SWOT analysis and Benchmarking process along with the contextual emerging economies in which Huawei is operating in. Due to the lack of real data collection, the analysis section of the thesis is conducted depending upon gathered data from the company case studies, annual reports and other secondary sources (journal articles, academic books and business reviews). In order to provide readers with basic background of strategic management, the thesis has explained the global strategic management framework, the concept of emerging economies and the definition of used strategic analysis tools very clearly and specifically. In addition, the thesis also gives insights into Huawei’s overall business highlights and how strategic analysis concepts can be applied into Huawei case. Regarding every strategic tool mentioned above, the thesis has released possible solutions how Huawei can improve its strategic management even better. The conclusion not only emphasizes the link between company performance and strategic management but also summarizes how Huawei has maintained its strategy throughout the years of operation