Nokia Go : Future Success Strategy

Nokia has fundamentally changed its business model in the recent decades, and they are not yet done. This thesis explores Nokia’s current corporate strategy, puts it to the test and recommend improvements to the current strategic planning. Starting point for this work is to provide a broad understanding of Nokia's current business environment, covering its influencing factors, stakeholders, environmental factors, etc. as well as Nokia’s current position & strategy. Based on this information, a set of strategic options is derived and analysed, from which a single strategic plan, nick named “Nokia Go”, is formed. Nokia Go relies on three main objectives, namely increased emphasis on the software sector, new business opportunities in the OTT sector, and future-proofing in the wireless data transfer technology sector. This strategic plan is developed in detail, including a strategic planning calendar, critical success factors, and balanced scorecards, to provide a feasible future success strategy for Nokia. Furthermore, adjustments to Nokia’s current vision and mission statements are proposed to reflect the findings of this constructive research project. The strategy development work concludes with the implementation plan for the developed strategy, covering schedule, dissemination, and measures for continued monitoring and evaluation of its success