Technology contribution in electronic commerce : Customer experience of online shopping

Nowadays, online shopping is no longer an outlandish concept for customers around the world because of its usability and popularity. In conjunction with the assistance of technology, the critical minus point of online shopping earlier is now almost erased. It was unreliable, the authenticity was not high and trouble in payment and returning. Buying online is now becoming more trustworthy, flexible in payment and returning. Coordinating with effective business strategies, executives have made it difficult for shoppers to ignore the temptation of shopping. This has been proven clearly based on figures showing multi-million dollars in revenue from online businesses. The aim of this thesis was to study existing technologies which companies used on the way to becoming almost unbeatable in online sales. What made their sales grow unbelievably for more than two decades? The thesis would work as a handbook which provides theoretical information about existing technology used in electronic commerce. Moreover, the questionnaire in the research part illustrates customer's experiences of online shopping. Thus, the research will show the opportunities or threats toward future electronic commerce. In empirical part, secondary sources were taken from books in the school library. Author has used this provision to access valuable information for better understanding of the digital marketing strategy and the technologies used to create online shopping platforms. The data and information in journals, reports, books and Theseus.fi are also used to describe the growth of electronically vending. In addition, some of the content of this thesis was inspired by teachers during my studies at Centria University of Applied Sciences. In the empirical part, quantitative survey method was used as questionnaires form via Webropol. Questionnaires were sent to the student groups and the data was analyzed appropriately. The main task of the survey was to answer the question: What is customer experience of online shopping? The survey shows that with the support of technology, consumers are increasingly accustomed to online shopping and so the industry is growing significantly. Specifically, the amount of money customers spend each time shopping is 50 euros or more