The role of motivation in relating green supply chain management to performance

Purpose - Not all companies deal with green supply chain management (GSCM) in the same way. The purpose of this paper is to understand a company's GSCM motivation and how this motivation is linked to stakeholder pressures, a company's GSCM practices and performance.Design/methodology/approach - The authors report the findings of a survey on GSCM motivations.Findings - Clear differences are seen in why companies are motivated to pursue GSCM. Based on these different motivations, this paper explains differences in perceived stakeholder pressure and performance.Research limitations/implications - GSCM motivation is a sensitive topic and as such might cause respondents to provide socially desired answers. However, the analyses show clear variances in the answers, indicating that the measures put forth by the authors are valid.Social implications - This study shows that to achieve sustainable GSCM, companies can be motivated in various ways. Also, stakeholders can learn from this study: they need to focus their attention toward companies whom they have the highest impact on.Originality/value - First, this study tests a framework for GSCM motivations and shows that motivation mediates the relationship between stakeholder pressures and performance. Second, this study shows that these differences in motivation impact performance outcomes.