The cued overeating model that is presented in this chapter states that cues that reliably signal highly palatable food intake – such as the sight, smell, and taste of highly palatable foods – and also the context in which (over)eating takes place – like place and time and feelings and thoughts – may start to act as conditioned stimuli. This means that soon after, the cues alone can trigger food cue reactivity and food cravings. The learned cue reactivity increases the probability of (over)eating and might sabotage dieting. It is argued that for successful dieting it is necessary to extinguish learned cue reactivity. To reach that goal, the way of dieting is relevant: dieters who avoid highly palatable food cues and dieters who intermittent...