PENGARUH HARGA, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN PT. GOJEK INDONESIA

The purpose of this study to determine the influence of the price, service quality, and price on the Purchase Decision at the company PT. Gojek Indonesia. The sampling technique of this research usingconvenience sampling. The number of sample is 100 respondents.The data is analized by the multipleregression linear. The research model is supported with determinant coefficient, F test and t test. Theresults show that the price, service quality, and promotion influence on the purchasing decisions at PTGojek Indonesia Company. Futhermore, the research hypothesis are statistically supported