A third dimension for the Stereotype Content Model of inter-nation perceptions : adding morality to warmth and competence

The Stereotype Content Model differentiates the content of out-group stereotypes by two dimensions: perceived warmth and perceived competence (Fiske et al., 2002). How groups are perceived on the two dimensions of stereotypes results from structural relationships between groups accordingly. A group\u27s orientation toward other groups (cooperative vs. competitive) predicts its perceived warmth, whereas its status and power predict its perceived competence. Leach, Ellemers, and Barreto (2007) divided the warmth dimension into two distinct aspects of sociability and morality and suggested a three-dimensional model to differentiate stereotypes. Using Canadian university students\u27 perception of their two out-groups, Mexico and the United States, as well as their in-group, Canada, I studied the implications of the original Stereotype Content Model and the three-dimensional model of sociability, morality and competence. Structural variables predicted stereotypes of Mexico and the United States. In accordance with the theoretical implications of the Stereotype Content Model, perceived status and power predicted competence, whereas perceived goal compatibility predicted warmth. I found support for the advisability of using the three dimensional model to differentiate stereotypes. Also, how Canadian participants rated their own country demonstrated a general positivity bias